Help Privacy

Privacy and data.

This page covers what happens when a Sputnik Signal ad loads on a member's website: what the embed does, what the server records, and how long it keeps it. It describes how the software works today. It is not legal advice, and it does not decide what your own site's privacy notice must say.

The ad embed

What it does

  • Loads one small script from the Signal host.
  • Asks the Signal host for an ad, sending the slot's placement key and the browser window's width and height so it can pick the right banner size.
  • Shows the banner image, served from the Signal host.
  • Sends up to two reports back to the Signal host: one when the banner is placed on the page, and one if it was actually seen.
  • Wraps the banner in a link to a click redirect on the Signal host, which then sends the visitor to the advertiser's page.

What it does not do

  • It loads no third-party scripts, pixels, or tags.
  • It builds no behavioral profile and does no cookie-based targeting. The ad is chosen from the slot, the banner size, the device type, and which campaigns are eligible.
  • Its ad requests and seen reports are sent without cookies, and the server sets no cookies on those responses.
  • It does not send the page's content or its address. The server records only the website's hostname, taken from the browser's standard Origin header.
Event What is recorded
Ad request Time, a random delivery ID, the ad slot, website, and ad size, desktop or mobile, the campaign and banner shown (if any), the outcome (shown, empty slot, house ad, or rejected), bot and suspected-traffic flags, the website's hostname, a hashed IP identifier, and the browser's user agent (first 200 characters).
Loaded and seen reports Time, the delivery it belongs to, whether the banner was placed on the page and whether it was actually seen, a hashed IP identifier, and the user agent (first 200 characters).
Click Time, the delivery, campaign, banner, and ad slot, the destination address, whether it was a unique or a repeat click, a hashed IP identifier, and the user agent (first 200 characters).
Daily and hourly reports Counts only: ads shown, loaded, actually seen, clicks, and empty slots, grouped by campaign, banner, website, and ad slot. No IP identifier and no user agent.

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