Entry 01 For webmasters
We do not load third-party tracking JS on your pages. A small first-party embed fetches the ad from this network. That keeps weight off your critical path so you are less likely to slow the page or hurt conversion rates the way heavy ad tags do.
Common ad blockers target known third-party ad domains and trackers. Signal serves first-party, so those filters typically do not blank your slots the way they blank exchange tags.
See the dated filter list test
Entry 02 For advertisers
Your creatives run as clean display banners, not a maze of retargeting pixels. Delivery stays on this network. You get shows and clicks without buying into a third-party surveillance stack.
Because Signal is not a common third-party ad domain, your ads are far more likely to appear for people who run everyday ad blockers, who never see inventory from the big exchanges.
Entry 03 Shared upside
Privacy is part of how Signal works. No behavioral profiles. No mystery scripts. Webmasters keep a faster, cleaner site. Advertisers keep a path to real people. Both sides get inventory that common blockers are not built to erase.
Privacy and data